Which link on the page the user clicked.The specific source of the traffic (not just the website but which specific page).
If you have enabled Bitly for your profile, the long ugly link is automatically shortened. medium and social profile to add to the tag. You may have noticed that the terms UTM Parameter, UTM Code, and UTM Tag are used interchangeably. All you need to do is input your source, medium, and campaign and it will create a link for you. When URLs have UTMs, Google Analytics generates relevant and detailed campaign metrics such as: A good UTM link builder makes it easy to create, organize, and maintain consistent taxonomy of your tracking URLs to capture the data you need to accurately attribute your marketing campaign results. But when URLs have added UTMs that are properly set up, you get accurate campaign reports - which are exactly what you want when you’re making decisions that will drive your marketing strategy. The UTM Builder provides a backup function that will allow you to keep a historical record of your tagged links in a separate tab. This will make your campaign reports incomplete or downright wrong. For example, channels such as social, email, and display get misattributed as Referral or Other without UTMs. It also ensures that traffic sources are identified correctly in GA reports.
Links with added UTM parameters help Google Analytics (and all other analytics tools) collect detailed information about what drove traffic to your site.
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